Resume

Quick Links: Experience | Education | Skills

I am a creative problem solver with a personal and professional mission to amplifying marginalized narratives. My unique professional experience stems from years of research, empowerment work, and content creation.

Experience

Design & Communications Manager

Ladies Who Launch - Remote | 2020 - Present

Digital Strategy and Marketing:

• Developed a data-driven social media strategy through extensive market research, identifying key user personas and community needs.

• Created, curated, and managed diverse social media content formats, aligning with established strategy and content pillars for consistency and relevance.

• Collaborated with the Editorial Lead to independently conceive and design our most impactful content piece to date, achieving outstanding results:

• Mailchimp: A Click-Through Rate (CTR) of 46.57% and an Open Rate of 6.58%, surpassing nonprofit industry averages.

• LinkedIn: Achieved an exceptional engagement rate of 28.58% and a Click-Through Rate (CTR) of 24.77%, outperforming the industry average engagement rate of 2.26%.

• Continuously tracked and analyzed key performance metrics to optimize campaign effectiveness and guide content creation.

• Stayed at the forefront of emerging trends in social media design and strategy to keep Ladies Who Launch ahead of the curve.

• Managed and optimized web content, including capital access programs, community events, and spotlights.

• Edited creative webinars and short videos, enhancing the organization's digital marketing platforms.

• Maintained an active role in community engagement, fostering high-touch interactions with stakeholders.

Copywriting:

• Produced compelling and persuasive copy for a wide range of marketing materials, ensuring alignment with the organization's mission and values.

Graphic Design and Visual Branding:

• Led a comprehensive overhaul of the organization's visual branding and identity, aligning them with the company's vision and mission.

• Conceptualized and designed visually captivating imagery for various content types, including bi-weekly newsletters, blogs, events, and marketing collateral.

• Created high-impact video and graphic assets to enhance the organization's presence across all social media channels.

• Demonstrated proficiency in translating designs into website elements using advanced CSS techniques.

Website Development and Management:

• Spearheaded user-friendly web design and mobile optimization efforts, emphasizing ADA compliance and SEO best practices:

• Conducted comprehensive keyword research using tools like Ubersuggest and Lighthouse.

• Ensured optimal website performance through proactive maintenance and adherence to SEO standards.

Senior Social Media Manager & Content Strategist

GSD Group - Remote | 2020 - 2022

• Led content planning for renowned brands, achieving a remarkable 108.889% average engagement boost.

• Provided expert guidance on cultural and social media trends, optimizing client online presence.

• Cultivated relationships with content platforms and creators for ongoing content enhancement.

• Tailored content to each client's unique branding, ensuring brand consistency.

• Streamlined content organization and tracking for improved efficiency.

Web Developer and Brand Strategist

Freelance - Remote | 2018 - Present

• Guided clients in user-centric website development for conversion-focused platforms, while also overseeing brand and social media strategy.

• Applied data-driven UX/UI design principles for visually appealing, user-friendly websites.

• Created cohesive visual brand identities for online platforms, ensuring consistency in design across digital and print materials.

• Crafted compelling copy for websites, newsletters, blogs, and social media to enhance overall brand messaging and engagement.

Artist and Strategic Social Media Manager

#Girlcrew Collective - Remote | 2016 - Present

• Established a unique collective voice and brand identity.

• Developed an effective social media strategy with content pillars and KPIs.

• Produced inspiring content, including projects like She Fights Foundation and Made In Her Image.

• Managed content calendars and implemented community engagement strategies.

• Leveraged advanced analytics tools for data-driven decisions.

Assoc. Director of the Women’s Initiative & Lead Quiet Time Coordinator 

David Lynch Foundation - New York, NY & Los Angeles, CA | 2013 - 2019 

• Ideated, researched & developed a comprehensive  8-week course & Best Practices manual for working with survivors of gender violence and abuse 

• Conducted community outreach and led initiatives to increase class attendance and student engagement 

• Established a system of tracking and monitoring individual instructions and client progress 

• Co-wrote grant proposals & status reports to Susan G. Komen, Avon Foundation for Women, and the Society for Women’s Health Research, resulting in $50,000 for our programs 

• Instituted best practices for survey administration and data collection for women’s programs 

• Established a system of tracking and monitoring individual instructions and client progress 

• Implemented and managed the schoolwide Quiet Time meditation program for 650 secondary-level students

• Supported faculty and admin staff of 78 with their self-care routine, held weekly group wellness sessions, and organized & executed end-of-year school-wide wellness event

Curator & Buyer

Token.ai - New York, NY | 2016 - 2017 

• Researched & created an Educational Manual on international gift-giving and cultural traditions

• Developed Gift Guide profiles informed by behavioral psychology and market trends

• Curated merchandise for inventory

• Copywriter for gift guides, newsletters, and social media content

• Produced, edited, and filmed digital content - behind-the-scenes, warehouse tours, etc.

• Managed & photographed products

Education

Volunteer Experience

Skills 

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